View LISTSERV archives

ITACCESS@LISTSERV.EDUCAUSE.EDU


View:

:

[

|

Previous Message

|

Next Message

|

]

:

[

|

Previous Message

|

Next Message

|

]

:

[

|

Previous Message

|

Next Message

|

]

:

Proportional Font

LISTSERV Archives

LISTSERV Archives

ITACCESS Home

ITACCESS Home

ITACCESS  June 2018

ITACCESS June 2018

Subject:

Re: Accessibility Awareness Campaign Techniques

From:

"Rahtz, Andrea (rahtzaj)" <[log in to unmask]>

Reply-To:

The EDUCAUSE IT Accessibility Constituent Group Listserv <[log in to unmask]>

Date:

Wed, 6 Jun 2018 15:27:25 +0000

Content-Type:

text/plain

Parts/Attachments:

Parts/Attachments

text/plain (1 lines)

Hi Sarah,

At the University of Cincinnati, we ran two large communications campaign pushes in the 2017-18 school year, one in early fall semester for “Back to School” and one in early spring semester (January). Our fall campaign consisted of a “Start Small” approach (http://www.uc.edu/ucit/community/accessibility/start-small.html) where we promoted the “Top Five eAccessibility Tips” on a set of bookmarks (http://www.uc.edu/content/dam/uc/ucit/media/accessibility-network/start-small-bookmarks.pdf), incorporating our message into New Faculty Orientation, eLearning Newsletters, and word of mouth communications through our leaders. For the spring awareness campaign, we used the “Start Small” approach to push people to our website through posters hung all over campus, aimed at faculty and staff, and a digital signage video, aimed at students (https://mintgreenmonitor.wordpress.com/2018/04/09/can-you-hear-me-campaign/). 



The largest website views to date, though, have been through releasing a campus-wide survey about accessibility and communication about our policy and eAccessibility Awareness course. After we released our climate survey in February we saw a significant increase in viewership on our website, mostly because our survey questions included topics like “Did you know the Accessibility Network existed on our campus”, etc. with a website link. This past April we released email communications from university leadership (e.g., the Provost’s office) announcing the EIT Policy and urging faculty and staff to take the awareness course, along with a faculty/staff email news article and smaller email pushes to targeted audiences (e.g. university web content creators). Because one of our resolution agreement requirements is to report to OCR how many university employees have taken the training, we pushed hard on getting people to complete the course before the end of the school year. We also plan on making that the focus of our fall communications campaign next year.



If you have any follow-up questions, feel free to email me directly ([log in to unmask]).



Good luck!



-- 

Andrea Rahtz

eAccessibility Communications & Engagement Coordinator

 

University of Cincinnati

UCIT Central Administration

513.558.6250 | [log in to unmask]

Accessibility Network at UC <http://www.uc.edu/ucit/community/accessibility.html>

I am IT@UC

    

    ________________________________

    From: The EDUCAUSE IT Accessibility Constituent Group Listserv <[log in to unmask]<mailto:[log in to unmask]>> on behalf of Sarah Meadows <[log in to unmask]<mailto:[log in to unmask]>>

    Sent: Thursday, May 31, 2018 12:47:53 PM

    To: [log in to unmask]<mailto:[log in to unmask]>

    Subject: [ITACCESS] Accessibility Awareness Campaign Techniques

    

    Hi everyone,

    

    I’m interested in hearing about what other institutions are doing from a communications perspective to promote accessibility awareness and institutional change, particularly at large and highly distributed institutions.

    

    I am most interested in hearing more about the following:

    

      *   Do you have a robust campaign planned and what does that look like at your institution?

    

         *   E.g., print and digital marketing materials, speaker series, workshops, regularly planned messaging, etc.

    

      *   Are you creating a lot of home-grown content (e.g., videos, tutorials, etc.) or are you mostly linking out to external resources?

      *   What has been the most effective communication technique you’ve seen so far?

    

    Any information you’re willing to share is extremely helpful as we work on planning our own campaign techniques. Thank you!

    

    --

    Sarah Meadows

    Information Technologies

    University of Delaware

    

    Office: 302-831-3740

    Mobile: 302-824-2903

    

    

    

    

    ********** Participation and subscription information for this EDUCAUSE Constituent Group discussion list can be found at http://www.educause.edu/discuss.

    

    ------------------------------

    

    End of ITACCESS Digest - 4 Jun 2018 to 5 Jun 2018 (#2018-99)

    ************************************************************

    





**********

Participation and subscription information for this EDUCAUSE Constituent Group discussion list can be found at http://www.educause.edu/discuss.



Top of Message | Previous Page | Permalink


Options

Log In

Log In

Get Password

Get Password


Search Archives

Search Archives


Join or Leave ITACCESS

Join or Leave ITACCESS


Archives

August 2018
July 2018
June 2018
May 2018
April 2018
March 2018
February 2018
January 2018
December 2017
November 2017
October 2017
September 2017
August 2017
July 2017
June 2017
May 2017
April 2017
March 2017
February 2017
January 2017
December 2016
November 2016
October 2016
September 2016
August 2016
July 2016
June 2016
May 2016
April 2016
March 2016
February 2016
January 2016
December 2015
November 2015
October 2015
September 2015
August 2015
July 2015
June 2015
May 2015
April 2015
March 2015
February 2015
January 2015
December 2014
November 2014
October 2014
September 2014
August 2014
July 2014
June 2014
May 2014
April 2014
March 2014
February 2014
January 2014
December 2013
November 2013
October 2013
September 2013
August 2013
July 2013
June 2013
May 2013
April 2013
March 2013
February 2013
January 2013
December 2012
November 2012
October 2012
September 2012
August 2012
July 2012
June 2012
May 2012
April 2012
March 2012
February 2012
January 2012
December 2011
November 2011
October 2011
September 2011
August 2011
July 2011
June 2011
May 2011
April 2011
March 2011
February 2011
January 2011
December 2010
November 2010
October 2010
September 2010
August 2010
July 2010
June 2010
May 2010
April 2010
March 2010
January 2010
December 2009
November 2009
October 2009
September 2009
August 2009
July 2009
June 2009
February 2009
January 2009
December 2008
November 2008
October 2008
September 2008
May 2008
April 2008
March 2008
February 2008
January 2008
December 2007
November 2007
October 2007
September 2007
July 2007
June 2007
May 2007
April 2007

ATOM RSS1 RSS2