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ITACCESS  June 2018

ITACCESS June 2018

Subject:

Re: Accessibility Awareness Campaign Techniques

From:

Susie Dunn <[log in to unmask]>

Reply-To:

The EDUCAUSE IT Accessibility Constituent Group Listserv <[log in to unmask]>

Date:

Thu, 7 Jun 2018 22:47:48 +0000

Content-Type:

text/plain

Parts/Attachments:

Parts/Attachments

text/plain (1 lines)

Thanks.  Quite an array of topics you asked about. Keep us posted on how your efforts bear fruit.



-----Original Message-----

From: The EDUCAUSE IT Accessibility Constituent Group Listserv <[log in to unmask]> On Behalf Of Rahtz, Andrea (rahtzaj)

Sent: Thursday, June 7, 2018 1:57 PM

To: [log in to unmask]

Subject: Re: [ITACCESS] Accessibility Awareness Campaign Techniques



Hi Susie,

Our survey was distributed university-wide through the Office of Institutional Research. We invited faculty, staff and students to complete the survey, receiving around 1000 survey responses. Questions included: topics on awareness of the laws, awareness of responsibilities as they relate to accessibility, knowledge of rights if respondents identified as a person with a disability, how often respondents consider accessibility in different specific contexts (eg, creating electronic documents, purchasing third party software, creating content on university websites, etc.), and awareness of the resources available through the Accessibility Network at UC. We also allowed for open feedback and remarks along with gathering what type of position they held at the university.



--

Andrea Rahtz

eAccessibility Communications & Engagement Coordinator



University of Cincinnati

UCIT Central Administration

513.558.6250 | [log in to unmask]

Accessibility Network at UC <http://www.uc.edu/ucit/community/accessibility.html>

I am IT@UC



    ------------------------------



    Date:    Wed, 6 Jun 2018 18:08:25 +0000

    From:    Susie Dunn <[log in to unmask]>

    Subject: Re: Accessibility Awareness Campaign Techniques



    What did your survey look like. Did you do it through your own office or through Institutional Research?



    -----Original Message-----

    From: The EDUCAUSE IT Accessibility Constituent Group Listserv <[log in to unmask]> On Behalf Of Rahtz, Andrea (rahtzaj)

    Sent: Wednesday, June 6, 2018 10:27 AM

    To: [log in to unmask]

    Subject: Re: [ITACCESS] Accessibility Awareness Campaign Techniques



    Hi Sarah,

    At the University of Cincinnati, we ran two large communications campaign pushes in the 2017-18 school year, one in early fall semester for “Back to School” and one in early spring semester (January). Our fall campaign consisted of a “Start Small” approach (http://www.uc.edu/ucit/community/accessibility/start-small.html) where we promoted the “Top Five eAccessibility Tips” on a set of bookmarks (http://www.uc.edu/content/dam/uc/ucit/media/accessibility-network/start-small-bookmarks.pdf), incorporating our message into New Faculty Orientation, eLearning Newsletters, and word of mouth communications through our leaders. For the spring awareness campaign, we used the “Start Small” approach to push people to our website through posters hung all over campus, aimed at faculty and staff, and a digital signage video, aimed at students (https://mintgreenmonitor.wordpress.com/2018/04/09/can-you-hear-me-campaign/).



    The largest website views to date, though, have been through releasing a campus-wide survey about accessibility and communication about our policy and eAccessibility Awareness course. After we released our climate survey in February we saw a significant increase in viewership on our website, mostly because our survey questions included topics like “Did you know the Accessibility Network existed on our campus”, etc. with a website link. This past April we released email communications from university leadership (e.g., the Provost’s office) announcing the EIT Policy and urging faculty and staff to take the awareness course, along with a faculty/staff email news article and smaller email pushes to targeted audiences (e.g. university web content creators). Because one of our resolution agreement requirements is to report to OCR how many university employees have taken the training, we pushed hard on getting people to complete the course before the end of the school year. We also plan on making that the focus of our fall communications campaign next year.



    If you have any follow-up questions, feel free to email me directly ([log in to unmask]).



    Good luck!



    --

    Andrea Rahtz

    eAccessibility Communications & Engagement Coordinator



    University of Cincinnati

    UCIT Central Administration

    513.558.6250 | [log in to unmask]

    Accessibility Network at UC <http://www.uc.edu/ucit/community/accessibility.html>

    I am IT@UC





**********

Participation and subscription information for this EDUCAUSE Constituent Group discussion list can be found at http://www.educause.edu/discuss.





________________________________



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Southeast Community College.



**********

Participation and subscription information for this EDUCAUSE Constituent Group discussion list can be found at http://www.educause.edu/discuss.



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