At the University of Cincinnati, we ran two large communications campaign pushes in the 2017-18 school year, one in early fall semester for “Back to School” and one in early spring semester (January). Our fall campaign consisted of a “Start Small” approach (http://www.uc.edu/ucit/community/accessibility/start-small.html) where we promoted the “Top Five eAccessibility Tips” on a set of bookmarks (http://www.uc.edu/content/dam/uc/ucit/media/accessibility-network/start-small-bookmarks.pdf), incorporating our message into New Faculty Orientation, eLearning Newsletters, and word of mouth communications through our leaders. For the spring awareness campaign, we used the “Start Small” approach to push people to our website through posters hung all over campus, aimed at faculty and staff, and a digital signage video, aimed at students (https://mintgreenmonitor.wordpress.com/2018/04/09/can-you-hear-me-campaign/).
The largest website views to date, though, have been through releasing a campus-wide survey about accessibility and communication about our policy and eAccessibility Awareness course. After we released our climate survey in February we saw a significant increase in viewership on our website, mostly because our survey questions included topics like “Did you know the Accessibility Network existed on our campus”, etc. with a website link. This past April we released email communications from university leadership (e.g., the Provost’s office) announcing the EIT Policy and urging faculty and staff to take the awareness course, along with a faculty/staff email news article and smaller email pushes to targeted audiences (e.g. university web content creators). Because one of our resolution agreement requirements is to report to OCR how many university employees have taken the training, we pushed hard on getting people to complete the course before the end of the school year. We also plan on making that the focus of our fall communications campaign next year.
If you have any follow-up questions, feel free to email me directly ([log in to unmask]).
eAccessibility Communications & Engagement Coordinator
University of Cincinnati
UCIT Central Administration
513.558.6250 | [log in to unmask]
Accessibility Network at UC <http://www.uc.edu/ucit/community/accessibility.html>
I am IT@UC
From: The EDUCAUSE IT Accessibility Constituent Group Listserv <[log in to unmask]<mailto:[log in to unmask]>> on behalf of Sarah Meadows <[log in to unmask]<mailto:[log in to unmask]>>
Sent: Thursday, May 31, 2018 12:47:53 PM
To: [log in to unmask]<mailto:[log in to unmask]>
Subject: [ITACCESS] Accessibility Awareness Campaign Techniques
I’m interested in hearing about what other institutions are doing from a communications perspective to promote accessibility awareness and institutional change, particularly at large and highly distributed institutions.
I am most interested in hearing more about the following:
* Do you have a robust campaign planned and what does that look like at your institution?
* E.g., print and digital marketing materials, speaker series, workshops, regularly planned messaging, etc.
* Are you creating a lot of home-grown content (e.g., videos, tutorials, etc.) or are you mostly linking out to external resources?
* What has been the most effective communication technique you’ve seen so far?
Any information you’re willing to share is extremely helpful as we work on planning our own campaign techniques. Thank you!
University of Delaware
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End of ITACCESS Digest - 4 Jun 2018 to 5 Jun 2018 (#2018-99)
Participation and subscription information for this EDUCAUSE Constituent Group discussion list can be found at http://www.educause.edu/discuss.