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One thing that's very interesting to me about Google Classroom is that it's pushed as being "easier" than traditional LMSs.
This is not a Canvas commercial by any stretch, but one of the reasons we moved from Blackboard to Canvas (and not to anything else we tested/studied
) was that Canvas was seen as "the Google of LMSs
" (that's actually how our faculty talked about it).
So, i think that informs our position a little bit, because our faculty are not currently looking for anything easier than Canvas.....at least not yet :-)